AIM and DLSPI to Launch a Two-Volume Book on Corporate Social Responsibility

A book co-published by the Asian Institute of Management (AIM) and the De La Salle Professional Schools Inc. (DLSPI) on Corporate Social Responsibility (CSR) will be launched on March 4, 2008 at the AIM Campus. The book "Doing Good in Business Matters: CSR in the Philippines" is divided into two volumes. The first volume "Frameworks" explores the theory as well as the practice of CSR in the Philippines. While we have designed it primarily with the business practitioner in mind, it can also be used as a textbook or reference for a collegiate level course on CSR. The second volume, "The Practice”, which will have a soft launch on the same date, is for the practitioner who wishes a more comprehensive treatment of CSR programs in practice. The casebook can also be used in the classroom as a basis for discussion concerning practical implementation issues of CSR. The different cases seek to sensitize future business leaders and management faculty to the various facets and complex issues in CSR engagement. The two volumes intend to provide insights and reshape CSR practices toward a deeper commitment to people and their well being – and find that doing good in business truly matters.

For more information and copies of the book, please contact Ms. Leen Aragon and Ms. Gina Arca, of the AIM-RVR Center at 752-1208 or 750-1010 local 2139/2145.