AIM CSR in Asia Week

From September 27 to 30, 2006, 128 students from the MBA, ISEP, MDM and the EMBA programs participated in a four-day CSR program designed by the RVR Center to give AIM degree students an overview of what Corporate Social Responsibility (CSR) is.   A number of teaching methodologies were utilized over the four days:  lectures, the case-method, guest appearances, a simulation exercise and community-service.

AIM students listen attentively as Mr. Ramon R. del Rosario, Jr., President and CEO of PHINMA
share its company's CSR initiatives.

 

The major topics covered included:  (1) The Changing Role of Business in Society; (2) An Introduction to CSR;  (3) Global Trends and Best Practices in CSR;  (4) CSR in Extractive Industries; (5) A CSR Simulation Exercise; and (6) Community Service at a Gawad Kalinga Project site at the Multinational Village.

 

Several key CSR personalities participated as speakers: Dr. Bradley K. Googins, Executive Director of The Center for Corporate Citizenship at Boston College; Dr. Sirkka Korpela from Columbia University’s School of International and Public Affairs;  Mr. Ramon R. del Rosario, Jr., President & CEO, Phinma; and Mr. Donal O’Neill and Mr, Graeme Deegan, from Resource Alliances.

 

The AIM faculty involved were Dean Victoria S. Licuanan, Prof. Felipe B. Alfonso, Assoc. Dean Francisco L. Roman, Jr., Assoc. Dean Ricardo A. Lim, Prof. Ma. Virginia Q. Gonzales, Prof. Milagros D. Lagrosa, Prof. Gaston D. Ortigas, Jr. and Prof. Ma. Elena B. Herrera.

 

This CSR in Asia Week was a joint project of the W. SyCip Graduate School of Business, the Center for Development Management, the Executive Education and Lifelong Learning Center, the Ramon V. del Rosario, Sr. Center for Corporate Responsibility and spearheaded by the Office of the Dean.

 

 

Further information about Gawad Kalinga

Gawad Kalinga (GK) is a growing multi-sectoral alliance that strives to restore the dignity of the Filipino through community development projects. Its vision is to build a strong and slum free nation that other developing nations can follow. In order to achieve this goal GK creates communities because they believe that if you create one good community you will uplift the lives not only of the members of this community but also the other communities that surround it. Aside from empowering communities GK also wishes to encourage more Filipinos to volunteer to help the nation as well as to encourage partnerships among the different groups: government, business and civil society.

Aside from building stable and sustainable houses, the community is helped further by GK though the other programs GK implements in the communities they have created. GK provides value-based education for children through their Sibol and Siga Programs. They also address the health of the community through their Lusog Program. GK also helps the community develop livelihood skills through their Sikap Program. Lastly, GK through the neighborhood association that it establishes, Kapitbahayan, inculcates the values of stewardship, accountability, cooperation and community spirit in the members of the community.