RVR Center Releases First Casebook on Corporate Responsibility in Asia

Collection of 20 cases looks at how corporate responsibility is practiced in India,

China, and SE Asia

Ramon V. del Rosario Sr. Center

In May 2003, the Ramon V. del Rosario, Sr. AIM Center for Corporate Responsibility (RVR Center) launched the first ever casebook by the Center and AIM on the various practices and understanding of corporate responsibility in Asia. Entitled "Doing Good and Doing Well," the casebook is the contribution of AIM and the Association of Deans of Southeast Asian Graduate Schools of Management to what is perceived by business as a positive and dynamic area of business practice.

Corporate responsibility has been evolving through the years in Asia and is practiced by many firms in their own ways. Prof. Felipe B. Alfonso, executive director of RVR Center, noted that the basic understanding of corporate responsibility through corporate citizenship contributes to the proper management and continued success of business.

Ramon V. Del Rosario, Jr., chairman of the Board of Advisers of the RVR Center, also emphasized the importance of corporate responsibility by saying that the long-term interests of business are best served only when “its profitability and growth are accomplished alongside the development of the communities, the protection and sustainability of the environment, and the improvement of the people’s quality of life.”

"Doing Good and Doing Well" is the RVR Center’s response to how corporate responsibility can be more integrated into business strategies and general management. It is a collection of 20 cases and situations on the problems faced by business practitioners as they engaged or did not engage in corporate responsibility in five areas of action: community relations, business and the environment, labor and workplace conditions, corporate social investment, and corporate governance. The book is also a helpful tool for graduate business students, teachers, and corporate responsibility practitioners interested in looking at how corporate responsibility is practiced in particular firms in five countries in Southeast Asia, in India, and in China.

The casebook is a result of two case-writing workshops held in September 2000 and January 2002. It also benefited from, and contributed to, the discussions in the 1st Asian Forum on Corporate Responsibility in July 2002.

For more information on "Doing Good and Doing Well," please contact Ms. Gina Arca at (632) 752-1257 and 752-1208 or email garca@mail.aim.edu.ph.

Date Posted: 6/25/2003